Jingdong’s ministers
JD.com has undergone several organizational structure adjustments and personnel changes over the years. Looking back at the organizational and personnel adjustments over the HE Tuber years, what kind of context can we sort out? Let’s take a look at the sharing of this article.
When Xin Lijun stood on the stage, he most likely already knew that he would step down as CEO of JD.com Retail in four days.
It was Double 11 that day. In accordance with the company's established strategy, Xin Lijun talked about JD.com's low prices and mentioned the "JD.com Procurement and Sales" live broadcast room that was out of the circle. Wearing a red vest with JD.com’s purchasing and sales logo printed on it,
he recalled that he used to be a purchasing and salesman.
He originally spoke in a calm tone, and there was no change in tone in his speech that day. Sitting in the back row of the venue, sometimes he didn't hear it very clearly.
In the past, JD.com has made several major organizational structure changes in an attempt to deconstruct the "purchasing and sales" function and separate purchasing and sales. However, this Double 11, JD.com’s biggest highlight comes precisely from the live broadcast room named after “Purchasing and Sales”.
This is not surprising either. At one time, JD.com’s most sought-after roles were the purchasing and sales leaders of different categories. They were in charge of business units such as home appliances, 3C, and FMCG. They were the most important senior management members of JD.com and contributed most of the company’s revenue sources. An important force in implementing JD.com’s low-price strategy. Let’s call these people “ministers” of JD.com.
Xin Lijun was once a "minister", and he is also the one with the highest rank jump among all ministers.
Most of these ministers have a close relationship with Liu Qiangdong himself.
For JD.com, which started out as a B2C model, procurement and sales are its lifeblood. They are responsible for handling the supply chain. They follow Liu Qiangdong to conquer the world and have made military exploits for the company. In July 2018, before Xu Lei was appointed as the rotating CEO of JD.com, many ministers reported directly to Liu Qiangdong himself.
You can also understand that these people were "powerful" at the time.
When JD.com was fighting against Gome and Suning, Yan Xiaobing, who was in charge of the home appliances division at the time, dared to speak openly, provoke his opponents, and predict the market structure. Nowadays, few ministers dare to stand out like this. Not long ago, Tuhu went on the market, and Miu Qin, the head of JD.com’s automotive division, launched the “Tiger price shock” in WeChat Moments. This phenomenon is extremely rare now.
